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NBCUniversal (2004)

NBCUniversal, LLC

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  Summary  

NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks.

NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment. GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast now owns 51% of NBC Universal while GE owns 49%.

Originally, the NBC Universal logo was a combination of the NBC peacock logo and the Universal Studios globe and text. The logo was redesigned in January 2011 to reflect the new Comcast ownership.

NBC Universal is headquartered in the Rockefeller Plaza in Midtown Manhattan, New York City. The company is one of two successor companies to MCA Inc. , the other being Vivendi through its subsidiary Universal Music Group.

NBCUniversal is a member of the Motion Picture Association of America .

  Biography  

 Early history
NBC and Universal Studios had a long standing partnership dating back to 1950. Universal Media Studios' earliest ancestor, Revue Studios, produced a number of shows for NBC, although they would have some hits on the other networks as well. This partnership continued even after Revue Studios became Universal Television, then Studios USA after it was split off from Universal, and then back to Universal Television.

 Television
NBC Universal Television has its modern roots in a series of expansions undertaken by NBC. In the late 1980s, NBC began pursuing a strategy of diversification, including the formation of two NBC-owned cable-television networks: CNBC and America's Talking. NBC also had partial ownership of several regional sports channels and other cable channels such as American Movie Classics and Court TV .

In 1995, NBC began operating NBC Desktop Video, a financial news service that delivered live video to personal computers. The following year, NBC announced an agreement with Microsoft to create an all-news cable television channel, MSNBC (using its subscriber base from America's Talking network). A separate joint venture with Microsoft included establishing a news website, MSNBC.com.

In 1998, NBC partnered with Dow Jones & Co.. The two companies combined their financial news channels outside the US. The new networks included NBC Europe, CNBC Europe, NBC Asia, CNBC Asia, NBC Africa, and CNBC Africa.

In 1999, NBC took a 32% stake in the Paxson group, operator of PAX TV. Five years later, NBC decided to sell its interest in PAX TV and end its relationship with PAX owner, Paxson Communications.

In 2002, NBC acquired the US Spanish-language broadcaster Telemundo, which included the bilingual Mun2 Television. That same year NBC acquired the cable channel Bravo.

Combining with Universal


In 2003, amid a major financial crisis caused by over-expansion, Universal Studios' parent company, Vivendi Universal Entertainment , decided to sell an 80% stake to NBC's parent company, General Electric. The sale and resulting merger formed NBC Universal. The new company was 80% owned by GE, and 20% owned by Vivendi. The joint venture encompassed Vivendi's US film interests , production and distribution units, as well as five theme parks, cable television channels including USA Network, Sci-Fi Channel, the defunct Trio, and Cloo . Universal Music Group was not included in the deal and is not part of NBC Universal.

On May 12, 2004, the television divisions of NBC and Universal Television were combined to form NBC Universal Television. NBC Studios series bought into the company include the NBC dramas Las Vegas , Crossing Jordan, and American Dreams. Universal Network Television bought the Law & Order franchise and The District -- in fact, Universal Network Television had co-produced American Dreams with NBC before the merger. Entertainment shows produced by the new group include The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly, and Saturday Night Live.

The formation of NBC Universal saw the establishment of NBC Universal Cable, which oversees the distribution, marketing, and advertisement sales for thirteen channels (Bravo, Bravo HD+ , Chiller, CNBC, CNBC World, MSNBC, mun2, Syfy, ShopNBC, Telemundo, Cloo, USA Network and the Olympic Games on cable). NBC Universal Cable also manages the company's investments in A&E, the History Channel, History Channel International, the Biography Channel, National Geographic International, and TiVo. The cable division also used to operate NBC Weather Plus until 2008.

Global expansion


In the early 1990s, NBC began its expansion throughout Europe by creating CNBC Europe and its long-time successful NBC Europe Superstation by broadcasting NBC Giga throughout Germany and the rest of the European Union. NBC Europe helped to develop the Leipzig-based Games Convention, the largest European video game exposition with more than 100,000 visitors each year.

In 2005, NBC Universal joined HANA, the High-Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability. Later that year, NBC announced a partnership with Apple Computer to offer shows from all the NBC Universal TV networks on Apple's iTunes Store.

In January 2006, NBC Universal launched a new cable channel, Sleuth. The channel's programming dedicated to mystery/crime genre. Sleuth Network's initial slogan was "Mystery. Crime. All The Time." In early 2008, the channel unveiled a new slogan, "Get Clued In." On August 15, 2011, Sleuth rebranded as Cloo, in order to be able to trademark and own the name, as NBCUniversal cannot so with the name Clue . NBCUniversal also explained that another reason for the name change was the word "Sleuth" is too common for search engines .

One year later after Sleuth's debut, NBC Universal announced that the company would launch a horror-themed cable channel, Chiller, on March 1, 2007. At launch Chiller would be available exclusively on DIRECTV. The network would feature films like Psycho and The Shining and TV series that include Twin Peaks, Alfred Hitchcock Presents, Freddy's Nightmares, Friday the 13th: The Series, War of the Worlds and Tales from the Crypt. NBC Universal also stated that, aside from the content in their own vaults, Chiller will feature content from other studios as well. In 2009, Chiller unveiled a new slogan, "scary good". This replaced the channel's previous slogan "Dare To Watch".

On June 14, 2007, NBC Universal Television Studio was renamed Universal Media Studios. The company explained that the reason for the name change was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television dayparts and creative genres."

In August 2007, NBC Universal purchased Sparrowhawk Media Group and renamed it NBC Universal Global Networks. This acquisition gave NBC Universal all Hallmark channels outside the United States, plus the British channels: Diva TV, Movies 24, Hallmark Channel and the upcoming channel, KidsCo. Later that fall, the company also acquired the Oxygen network in a separate $925 million deal. The sale was completed one month later.

In the summer of 2008, NBC Universal, Blackstone Group and Bain Capital announced their intentions to buy The Weather Channel from Landmark Communications. The deal closed on September 12, 2008. Shortly after the acquisition completed, NBC announced that their existing TV weather network, NBC Weather Plus, would be shut down by December 31, 2008.

The summer of 2008, marked NBC Universal's first venture into the United Kingdom by acquiring British television production company Carnival Films.

On November 12, 2008, NBC Universal acquired 80.1% of Geneon Entertainment from Dentsu in Japan, merging it with Universal Pictures International Entertainment to form a new company, Geneon Universal Entertainment Japan.

On March 16, 2009, NBC Universal-owned cable channel Sci Fi announced that it would be changing its name to Syfy, replacing a generic term with a proprietary brand name that can be trademarked. The name change also allows for a rebranding of the channel as offering "imagination-based entertainment" . Network officials also noted that, unlike the generic term "sci fi" which represents the entire science fiction genre, the term "Syfy" can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. The rebranding and name change took place on July 7, 2009.

On August 27, 2009, A&E Television Networks (A&E) merged with Lifetime Entertainment Services , giving NBC Universal an equal share of both Lifetime and A&E with The Walt Disney Company and Hearst.

On Wednesday, October 20, 2010, NBC Universal-owned horror/suspense-themed cable channel Chiller announced a major rebranding campaign incorporating a new logo and on-air look that launched on Wednesday, October 27, 2010. The rebranding is part of an attempt to soften the channel's image in the manner of Chiller's sister channel Syfy. as well as a major marketing push for the channel, with Chiller a very visible presence at the 2011 San Diego Comic Con. To quote Syfy and Chiller President Dave Howe, "We have very ambitious plans to grow this network as a brand."

 Universal Studios
Universal Studios became a part of NBC Universal as a result of the 2004 merger. In July 2005, rumors began to emerge that NBC Universal might buy DreamWorks SKG for around US$1.0 billion. Eventually, however, the studio – excluding DreamWorks Animation – was sold to Viacom, the parent company of Paramount Pictures, for just over US$1.6 billion, but has since become independent again.

 Sale to Comcast

On December 3, 2009, after months of rumors, a deal was formally announced in which Comcast would buy a stake in NBC Universal from GE. Under the agreement, NBC Universal is 51% owned by Comcast and 49% by GE. Comcast paid $6.5 billion cash to GE. The deal includes a provision under which Comcast must contribute $7.5 billion in programming including regional sports networks and cable channels such as Golf Channel, Versus, and E! Entertainment Television. GE used some of the funds, $5.8 billion, to buy out Vivendi's 20% minority stake in NBC Universal. Under the terms of the deal, Comcast reserves the right to buy out GE's share at certain times, and GE reserves the right to force the sale of their stake within the first seven years. Vivendi completed the initial transaction on September 27, 2010, selling a $2 billion stake to GE (approximately 7.66%).

U.S. regulators approved the proposed sale on January 18, 2011 with conditions. Comcast would have to give up NBC control over online video site Hulu, and ensure NBC Universal programming is available to competing cable operators.

On January 26, 2011, Vivendi sold its remaining shares in NBC Universal to GE, giving GE complete control of the company ahead of the completion of the sale of 51% of the company to Comcast on January 28, 2011. Comcast and GE formed the joint venture holding company NBCUniversal, LLC. NBC Universal, Inc. became a wholly owned subsidiary of the holding company and was renamed as NBCUniversal Media, LLC.

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Whole or part of the information contained in this card come from the Wikipedia article "NBC Universal", licensed under CC-BY-SA full list of contributors here.