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  • Cable Health Network (1982–1984)
  • Daytime (1982–1984)

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Lifetime (1984)

"Connect. Play. Share."

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  Summary  

Lifetime Television, often referred to as Lifetime TV, or most commonly, Lifetime, is an American cable television specialty channel devoted to movies, sitcoms and dramas, all of which are either geared toward women or feature women in lead roles. The cable network is jointly owned by A&E Television Networks, Hearst Corporation, and Disney, with NBC Universal holding a minority stake. Lifetime's main competitors as "women's channels" are Oxygen and WE tv, although both of those services have substantially lower ratings than Lifetime.

  Biography  

Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.

The service originally aired women's daytime programming, and later, talk shows, Monday through Saturdays, and offered the Lifetime Medical Television service on Sundays from November 1983 to June 1993 carrying programming for health professionals. Lifetime was a property of Lifetime Entertainment Services, which owned a number of media ventures. Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.

In April 2004, Lifetime launched Lifetime Radio for Women, a daily nationally syndicated four-hour morning block mixing adult contemporary music, live caller interaction, celebrity guests and lively discussions about the topics relating to women. In partnership with Jones Radio Networks, the service airs Monday to Friday from 5 to 9 AM or 6 to 10 AM, depending on the market.

Around 2005, Lifetime dropped its signature tagline Television for Women . The cable network launched a new look and tagline on July 16, 2006 with the launch of the (now-defunct) original series Angela's Eyes, using a new logo and promotions with the tagline My story is on Lifetime. In 2008 a brand new logo appeared with a brand new tagline: Connect. Play. Share.

On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting Services, was named CEO of Lifetime Entertainment Services according to the Walt Disney Company.

On August 27, 2009, A&E Television Networks, the owner of A&E Network, History and others, acquired Lifetime Entertainment Services. Though the channel is owned by another subsidiary company operated as a joint venture, Lifetime and its cable networks remain under the co-ownership of The Walt Disney Company and Hearst Corporation, though NBC Universal became partial owner of the Lifetime channels as well since NBCU already was a part owner of A&E Television Networks.

Nancy Dubuc became Lifetime's president and general manager in April 2010.

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Whole or part of the information contained in this card come from the Wikipedia article "Lifetime (TV network)", licensed under CC-BY-SA full list of contributors here.